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Corporate Business Planning

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Rafael Belloso Chacin University » Corporate Business Planning

Introduction

Global and local firms are impacted today by diverse factors which influence their decision making and, performance all over the world. Executives who run these companies need to develop competences to manage business plan issues within an organization in order to achieve company’s business objectives and, to sand out from the competition.
Our Executive Education for Business Planning Program combines strategic frameworks and fundamentals to give our participants hands-on learning tools which are a convergence of traditional and digital theory and practice.

Our programs include a solid organizational net for international knowledge sharing creating a global platform for sharing lessons learned and relevant experiences. These activities are developed together with worldwide institutions with which our university has subscribed agreements and strategic alliances.

 

Program Objectives

  • Learn analytical framework for strategy formulation.
  • Understand the economics of value creation and capture of growth opportunities.
  • Explore the market forces and learn latest trends for competing effectively.

Who should attend our Corporate and Business program?

  • Mid-Level to senior executives responsible for business planning and general management.
  • Marketing and operations managers and other functional areas who aspire to take on strategy-focused responsibilities.
  • Business Planning Consultants.

Program Highlights and Course Structure

  1. Business Plan Strategy
    Apply methodology for the selection of a new business idea.
  2. Sales and Marketing Plan
    Develop a sales and marketing plan based on segmentation, targeting, customer value and positioning strategies.
  3. Operations Pla
    Learn frameworks for creating and evaluating an operations strategy and its performance in order to create value to the company. This module integrates design of the capacity strategy, structure of resources and processes to mitigate risk and optimization of a global operation network.
  4. Legal and Organizational Issues
    Identify legal and organizational issues of the business environment to be considered within the business plan process, and ways to manage the impact on the company strategy.
  5. Finance and Accounting
    Understand complexity of corporate financial management and decision-making. This module also allows to participants a deeper understanding of how to apply the principles in practice and gain greater confidence in their decision-making skills.
  6. Business Plan Evaluation
    Analyze business plan metrics and risk analysis are key tools to follow performance of the Business Plan. Its evaluation give to managers and executive the information required to review strategy and decision-making about maintaining or changing course of the action plan. This module gives to the participants a very good understanding of key performance indicators and risk analysis models.
  7. Final Project
    Participants will apply competences gained during the program through simulation of business exhibitions, and the presentation of a final project which is a paper analyzing one company human capital strategy and presenting a proposal to improved its performance.
    Executive Program Key Benefits

The Executive Program for Business Planning will help you:

  • Develop analytic business planning skills.
  • Examine tools for identifying and exploiting profitable opportunities.
  • Gain valuable insight from the successes and failures of respected companies.

Online Model

Our Executive Programs use the case method as one of the most effective tools for teaching our participants. Case studies offer a collaborative process, with multiple levels of learning, driving participants to identify relevant issues and to apply practical business lessons to their own companies. Each case provides an opportunity to study and apply innovative solutions to real problems in the business environment.

Our participants learn doing activities in the virtual classroom as well as simulations, group encounters, attending video conferences, among other very practical activities.

Admission Requirements

Please submit your application at least four (4) weeks before the program start date. Admission is based on professional achievement and organizational responsibility.

To apply you may use our on line form. We will promptly acknowledge receipt of your submission via email. In the unlikely event that an email acknowledgment is not received, please contact the Admissions Committee by email: info@urbe.university.

SCHEDULE

Tutorships are offer between Monday and Friday starting 6:00 p.m. The participants will have 2 synchronous tutorships meetings weekly of 4 hours each one, the days are established by the on line tutor and published in the platform.

Egress Requirements

To approve all the Modules the student must have at least 2.0 (4.0).
Diploma that is granted
Diploma in Corporate Business Planning.

Pensum

UNITS DESCRIPTION HOURS
I. BUSINESS PLAN STRATEGY 16H
II. SALES 24H
III. OPERATIONS 24H
IV. LEGAL AND ORGANIZATION ISSUES 16H
V. FINANCE AND ACCOUNTING 32H
VI. BUSINESS PLAN EVALUATION 24H
VII. FINAL PROJECT 16H

Total Academic hours: 152H

Investment

Application: $ 100
Career Total Investment: $ 3.040
Financial Semester plan Non interest: Enrollment: $ 1.213 + 4 Quotes Estimated cost: $ 456

Download program information here